I've decided to blog eight times a year, on the days that traditionally mark the changing seasons: Groundhog Day, Vernal Equinox, May Day, Summer Solstice, Lammas,  Autumnal Equinox, All Saint's Day and Winter Solstice. 

If you want more, then please tell me.

Today I'm sticking my nose out into 2012, and predicting that the book marketing power attributed to social media will plateau this year. Has your agent been yacking to you about getting on Twitter or starting a Facebook page? The truth is, neither suggestion will hurt you. But guess what? it's not going to make or break your book either.

Remember the email newsletter craze from seven or eight years ago? We learned that when everyone has an e-newsletter, no one has an e-newsletter ... because there are so many that no one opens them anymore. When everyone has a "cool new video" on Facebook, no one will look at yours — they'll be too busy looking at all their friends'. Of course some videos may yet "go viral." At least, after the 2012 election. Of course, if your book is ABOUT the 2012 election, go for all publicity channels and make hay while that sun shines.

For whatever it's worth, my twitchy groundhog nose is smelling the coffee, not the kool aid. If you want to sell a book there's nothing like: 1. writing a really good one, copyedits and all; 2. believing in it, sharing it, transferring your excitement; 3. hiring a respectable publicist and getting media reviews; 4. getting TV spots and radio interviews from same publicist; 5. getting good Amazon and B&N reviews; 6. getting into libraries through services like Overdrive and Early Word; and if you've been able to do that — why not share it on social media? It can only help you. 

Just make sure there's something worth helping to begin with ...

At Book Expo in 2011, I learned several surprizing facts: recent BISG stats revealed that indie bookstores are faring better than large chains in the US; literary fiction is making a come-back, while adult non-fiction struggles. And, refugees from Darfur who live in camps in Eastern Chad wish for books. This last revelation didn't come from BISG, but from a gracious, petite woman I met at another seminar. Afterwards, we found ourselves heading to the cafeteria for one of the Javitz Center's over-priced sandwiches, speaking about the organization that she and her son founded, The Book Wish Foundation. Their mission is to build libraries in Chad's 12 refugees camps.

"I've never thought of refugees wanting books," I told her. "I imagine that their lives would revolve around food and medicine." But I've never been to such a camp, and Lorraine has. She told me that, for many refugees, books represent education and the means to a better life, as well as an opportunity to heal and grow, to imagine, to be entertained. It then occured to me that my own childhood was filled with stories and books, and my life would have been unthinkably different without them. I suspect the same is true for anyone reading this blog.

I immediately offered to send books to the camps. Lorraine thanked me, but told me that such shipments are typically intercepted by the government in these African states. Books must be accessible from within the country's borders.

In order to help Book Wish raise funds to build libraries, the Penguin Young Readers Group just published an anthology of short stories and poems by renowned, bestselling writers. What You Wish For: A Book for Darfur weaves stories and poems with photographs from the camps, blending many dreams and wishes into one rich volume.

On Monday evening, October 17, Books of Wonder in New York will host a signing at which seven of these authors will read. This event is free and open to the public. Come by if you can and if not, check out this incredible book whenever possible. Buy it as a gift that keeps giving, as each purchase benefits the literacy and education of Darfuris. The stories, by writers like Joyce Carol Oates, Meg Cabot, and Ann M. Martin, and the poems, drawings and photographs keep giving, too.

Not About Madonna: My Little Pre-Icon Roommate and Other Memoirs by Whit Hill makes good on the title’s promise. The beautifully written memoir made me laugh and cry. It held my interest and made me think twice — or more. And, along the way, Whit presented a more real, likeable and vulnerable aspect of Madonna than we tend to see in media.

Back "in the day" Whit — or Anne, as I knew her — was one of the ‘perfect’ girls in 4^th and 5^th grade: she was upbeat, mature, resilient (“not in math,” she now claims) while I was the “artist” and jester. Our P.S. 59 class reconnected on Facebook decades later. I had no idea that a wonderful and unique book was going to come of it. Please check it out and let us know your response, on this blog or on our Facebook page for Not About Madonna. I promise it will be time well spent.

“Maybe we’ll merge with (smarter–than-human intelligences) to become super-intelligent cyborgs, using computers to extend our intellectual abilities the same way that cars and planes extend our physical abilities...”

—   Lev Grossman, 2045: The Year Man Becomes Immortal, Time Magazine (Feb. 21, 2011)

“Who would have imagined that the computer … could fly a plane and guide a missile before it could ride a bike? … As computers have mastered rarified domains once thought to be uniquely human, they simultaneously have failed to master the ground-floor basics of the human experience: spatial orientation, object recognition, natural language, adaptive goal-setting…”

—   Brian Christian, Mind vs. Machine, The Atlantic Monthly (March 2011)

“With all due respect, Hare, you’re a sent. Not my doctor, or my wife, or my mommy!”                        — Jake Anderson, Harold the House

In the last months, magazines like Time and The Atlantic Monthly have featured cover stories about artificial intelligence.

These articles explore a turning point in human history in which A I figures even more prominently that it does already — a turning point that many contend we are quickly approaching. What might such a time portend, what are its implications? Will the “human era” end, as Lev Grossman ponders, or might humanity assert itself yet more compellingly, as Brian Christian suggests?

Author Jake Anderson envisions a future when A I lords over our homes and private desires. I was not only gob-smacked by this astonishing (and plausible) tale, but I felt Harold the House should be illustrated and presented as a serialized graphic novel. And I knew just the person to bring it to life: Angela Bocage, friend of my youth and underground comic artist extraordinaire. 

The next step is for you, gentle reader, to weigh in. Please use this blog to post any comments about the world that you see unfolding in this hot bot drama. Would you be as "chummy" with Harold as our hero Mark? How many years in the future do you think this story is set?

My commitment is to story-telling, however it happens.

I'm sitting here leafing through bound galleys of one of our forthcoming books.

Even in these electronic times we hold fast to bound galleys, or uncorrected page proofs. 

We circulate them (often in spiral binding) to people who've agreed to read the manuscript months before it's published, and perhaps review or endorse it.

That's how we garner comments on the back covers or first pages of a book.

I'm set to hand-deliver our galleys to a well-known personage who kindly agreed to read this zesty memoir that you'll hear more about soon.

But first, I call a literary agent with whom I'm working on another project — selling a timely medical self-help manuscript about statin drugs.

My agent mentions the Borders bankruptcy debacle, quoting that Borders now owes publishers 141 million  — or something outrageous like that.

As if our fragile industry needs another hit!

Still, I trot to midtown on this blessedly warm day, deliver bound galleys into welcoming hands and then head over to a production studio.

We've just taped two Shakespeare plays for a special project that combines words and images, and will be announced soon.

I sit with the director and my co-producer, who's managing the splices with an expert in Avid.

Watching colorful actors on screen, I think of typed words in the bound galleys I just handed over.

I think of all the ways to convey stories and sequences.

This is my passion, why I've stuck with this crazy publishing industry, even as it founders and sputters.

There's almost nothing so thrilling as helping a story to unfold.

Thanks to the intriguing personaes who've seen fit to comment here!

You might be interested to know that I've been mildly scolded for expressing a "negative opinion about blogging" in my last post. An anti-opinion.

I'll take the occasion to clarify, and express the 'pro' side of this coin: I often find blogs about current events quite useful — when they're written by those who know what they're talking about, and have something to say.

Blogs barometer the moment more immediately than any book could.

Books have a built in lag time, since they need editing and development and even eBooks must be manufactured. Print books require the additional time of shipment and distribution, to say the least for being marketed in a catalog and promoted in stores by a sales force.

Time works to potentially enrich a book, but the race to provide time-sensitive information effectively is on.

And who wins? The short, pointed blog that answers to the moment — or the more extensively researched book?

As I've written before on this blog, it's a good time in the history of information dissemination to avail ourselves of simultaneity ... and perhaps not expect an apple to taste like an orange.