An apology to anyone who's actually read these posts and wondered why there aren't more.

I seem to have divined genuine commentary from among the bots and strippers, and thank you!

While I'm a devoted writer, editor and publisher, I'm not much of a blogger. 

I find myself popping onto various blogs and reading under-the-radar opinions that are occasionally insightful, but confess to a preference for vetted and edited material.

And I confess to being more interested in shaping books than in this uncertain act of blogging.

I've been advised to do it more often and more succinctly than I have this year — it is the Omega 3 Fish Oil of social media publicity — and will take this recommendation to heart in 2011.

Still, I'm wary of people in our industry who blog too often. It's worth knowing whether they actually are doing their jobs.